Digital Turbine, Inc., incorporated on October 14, 2007, is engaged in delivering end-to-end products and solutions for mobile operators, application advertisers, device original equipment manufacturers (OEMs) and other third parties to enable them to monetize mobile content. The Company operates its business in two operating segments: Advertising and Content. The Advertising segment consists of two businesses: Operator and OEM (O&O) and Advertiser and Publisher (A&P). The Content segment consists of services, including Marketplace, which is an application and content store, and Pay, which is a content management and mobile payment solution.
Advertising
The Company's O&O business is an advertiser solution for carrier and OEM inventory, which consists of services, including Ignite and Discover. Ignite is a mobile application management software that enables mobile operators and OEMs to control, manage, and monetize applications installed at the time of activation and over the life of a mobile device. Ignite allows mobile operators to personalize the application activation experience for customers and monetize their home screens through Cost-Per-Install (CPI) arrangements, Cost-Per-Placement (CPP) arrangements, and/or Cost-Per-Action (CPA) arrangements with third party advertisers. Various delivery methods available to operators and OEMs on first boot of the device, including Wizard, Silent, Software Development Kit (SDK), or Direct through Discover.
The Company has launched Ignite with mobile operators and OEMs in North America, Latin America, Europe, Asia Pacific, India and Israel. Discover enables end user application and content discovery, both organic and sponsored, through a range of user interfaces. The recommendation engine powering Discover and other Digital Turbine products is AppSource, which provides intelligent recommendations to the device end user. Monetization occurs through the display of and/or recommendation of applications through the CPI commercial model. Discover has been deployed with mobile operators in North America and Asia Pacific.
The Company's A&P business is a mobile user acquisition network across the world. Its mobile user acquisition platform is a demand side platform (DSP). DSP platform allows mobile advertisers to engage with the right customers for their applications at the right time to gain them as customers. The A&P business, through its syndicated network service, accesses mobile ad inventory through publishers, including direct developer relationships, mobile Websites, mobile carriers and mediated relationships. The A&P business also accesses mobile ad inventory by purchasing inventory through exchanges using RTB. The advertising revenue generated by A&P platform is shared with publishers according to contractual rates in the case of direct or mediated relationships. When inventory is accessed using real-time bidding (RTB), A&P buys inventory at a rate determined by the marketplace. A&P has delivered over 150 million application installs for hundreds of advertisers.
Content
Pay is an Application Programming Interface (API) that integrates billing infrastructure between mobile operators and content publishers to facilitate mobile commerce. Pay allows publishers and carriers to monetize those applications by allowing the content to be billed directly to the consumer through carrier billing. Pay has been launched in Australia, Philippines, India and Singapore. Marketplace is a white-label solution for mobile operators and OEMs to offer their own branded content store. Marketplace can be sold as an application storefront that manages the retailing of mobile content, including features, such as merchandising, product placements, reporting, pricing, promotions and distribution of digital goods. Marketplace also includes the distribution and licensing of content across multiple content categories, including music, applications, wallpapers, videos and games. Marketplace is deployed with various operators across multiple countries, including Australia, Philippines, Singapore and Indonesia.
The Company competes with Apple, Google, Facebook, Android, Amazon, Bango, Fortumo, Twitter, Yahoo!, RocketFuel, Pandora, Snapchat, IronSource, InMobi, Cheetah Mobile, Baidu, Taptica, everything.me, Quixey, Aviate, IronSource, Wild Tangent and Sweet Labs.
1300 Guadalupe St Ste 302
The company trades on NASDAQ exchange. The company headquarter is located in California, CA.| Ticker | APPS |
| Long Name | Digital Turbine, Inc. |
| Short Name | Digital Turbine |