Nova LifeStyle, Inc., incorporated on October 9, 2009, is a manufacturer of contemporary styled residential furniture incorporated into a marketing and sales platform offering retail, as well as online selection. The Company operates through the design, manufacture and sale of furniture segment. The Company monitors trending and work to create design elements that are then integrated into its product lines that can be used as standalone, as well as whole room and home furnishing solutions. Through its global network, the Company also sells (through a third-party manufacturing partner) a range of bedding foundation components. Its LifeStyle brand family includes Diamond Sofa (www.diamondsofa.com), Colorful World, Giorgio Mobili and Bright Swallow International Group Limited (Bright Swallow). The Company's customers principally consist of distributors and retailers having a specific geographic coverage that deploy middle to high-end private label home furnishings.
The Company's product offerings consist of a mix of furnishings designed and manufactured by it and products sourced from third-party manufacturers. The Company operates manufacturing facilities through its subsidiary, Nova Furniture (Dongguan) Co., Ltd. The Company develops both individual pieces and collections for entire rooms, which feature matching furniture suites, providing whole-home furnishing options for lifestyle-conscious end consumers. The Company introduces new collections and styles by participating in international furniture exhibitions and through its sample rooms, and supports new product launches with promotions, product brochures and online marketing. It works with customers to design store and showroom layouts that highlight its matching furniture collections by displaying accessorized room settings instead of individual furniture pieces.
The Company markets and develops modern home furniture for middle class and urban consumers in diverse markets across the world. Its product offerings feature urban contemporary styles offering matching furniture collections and upscale luxury pieces appealing to lifestyle-conscious middle and upper middle-income consumers. Many of its products are part of multi-piece lifestyle collections in styles focused on the medium and upper-medium price ranges and feature upholstered, wood and metal-based residential furniture pieces. The Company classifies its products by room; or series, including living room, dining room, bedroom and home office, and by category or piece, such as sofas, chairs, dining tables, beds, entertainment consoles, cabinets and cupboards. Its products are manufactured primarily from medium-density fiberboard (MDF) board, and particleboard covered with veneers or lacquers and combined with other materials, including steel, glass, marble, leather and fabrics.
The Company designs and manufactures its products for direct sales to private label retailers and for global furniture distributors and wholesalers that in turn offer its products to retailers under their own brand names, including Actona Company (Denmark), Artemis (Australia), BUT International (France), Dongguan Metals and Minerals Import and Export Company (Dongguan Wu Jin Kuang Ye) (China), Dormitienda (Spain) and El Dorado Furniture (the United States). The Company offers a selection of standalone pieces across a range of product categories and approximately 20 product collections developed for international markets. The Company also sells products under the Diamond Sofa brand to distributors and retailers in North America and South America and to end user consumers in the United States market through third-party shopping portals.
The Company competes with Jinfushi Group, Kuka Sofa, Zuoyou Furniture, SOHOME, Kinetic and Lixing.
6565 E Washington Blvd
The company trades on NASDAQ exchange. The company headquarter is located in California, CA. The company was established in the 2003.| Ticker | NVFY |
| Long Name | Nova Lifestyle, Inc |
| Short Name | Nova Lifestyle |