Weibo Corporation, incorporated on July 2, 1905, is a social media platform for people to create, distribute and discover Chinese-language content. The Company provides ways for people and organizations to publicly express themselves in real time, interact with others on a global platform and stay connected with the world. The Company operates through two segments: advertising and marketing services, and other services. The Company has a range of users, including ordinary people, celebrities and other public figures, as well as organizations, such as media outlets, businesses, government agencies and charities. The Company's product categories include those for users, advertising and marketing customers and platform partners.
Products for Users
The Company offers self-expression products that enable its users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products to help users discover content on its platform, and notifications to notify users on Weibo account activities through short message service (SMS) or push notification on their device. The Company offers third-party online games, including role playing games, card games, strategy games and real life simulation games. Most Weibo games are offered for free and certain games allow users to purchase virtual currency, known as Weibo Credit, to redeem virtual items. Its very important person (VIP) membership offers its users certain services and functions that are not available to regular users. With these additional functions, VIP members can follow more users, have more ways to personalize their Pages, can send voice feeds, enjoy more cloud storage, receive additional options to manage information flow and followers, receive SMS notification of Weibo account activity and have access to games. VIP membership is available through monthly or annual subscriptions. It has also developed a suite of mobile applications, including Weibo Headlines, which aggregates news and information from Weibo and other online sources, and Weibo Weather, a weather application in China that features weather condition, particle matter index (PMI) and other information, such as scenic photos from cities that the users selected to follow.
Products for Advertising and Marketing Customers
The Company seeks to provide advertising and marketing solutions to enable its customers to promote their brands and conduct marketing activities. It provides its customers with analytical tools to enable them to track and improve the effectiveness of their marketing campaigns on its platform. Its advertising and marketing customers include accounts, Alibaba/e-commerce merchants, small and medium-sized enterprises (SMEs) and individuals that seek a spectrum of online advertising and marketing services ranging from brand awareness to interest generation, sales conversion and loyalty marketing. It offers advertising and marketing solutions, including social display advertisements and promoted marketing. Its promoted marketing includes promoted feeds, promoted accounts and promoted trends.
Products for Platform Partners
The Company seeks to provide its platform partners with tools and application programming interface (API) that customers can use to share their content to Weibo's platform, distribute Weibo content across their properties and enhance their Websites and applications with Weibo content, and to build social applications on Weibo or integrate their products with Weibo. Weibo's platform partners include traditional and online media outlets, as well as developers of games and other applications. Products offered for its platform partners include Weibo Connect, which allows its platform partners to link their Websites and mobile applications to its platform, enabling their users to share content to Weibo; Weibo Service, which is open API that allows third-party developers to build applications to serve individual and organization users; Weibo Credit, which allows its users to purchase in-game virtual items and other types of fee-based services on Weibo and for its platform partners to receive payment, and Weibo wallet, which enables individuals and businesses to hand out red envelops to build active follower base.
The Company competes with Tencent, Netease, Sohu, Phoenix New Media, Twitter, Instagram, Facebook, WhatsApp, Line, Kakao Talk, Snapchat, iQiyi, Youku Tudou, Bitauto, Autohome, Meituan/Dianping, Qunar, Baidu, UC Web, Qihoo 360, Weixin/WeChat, QQ Mobile, Qzone Mobile, Yixin, Laiwang, Douban, Baidu Post, Momo, Inke, In, Nice, Paipai, Meipai and Jinritoutiao.
7/F, Shuohuang Development Plaza
The company trades on NASDAQ exchange. The company headquarter is located in China. The company was established in the 2009.| Ticker | WB |
| Long Name | Weibo Corporation |
| Short Name |