Medifast, Inc. (Medifast), incorporated on May 5, 1989, is engaged in the production, distribution and sale of weight loss, weight management and healthy living products, and other consumable health and nutritional products. Medifast product lines include weight loss, weight management, and healthy living meal replacements, snacks, hydration products and vitamins. The Company operates through its subsidiaries, Jason Pharmaceuticals, Inc., Take Shape For Life, LLC, Optavia LLC, Jason Enterprises, Inc., Medifast Franchise Systems (MFSI), Inc., Jason Properties, LLC, Medifast Nutrition, Inc. and Seven Crondall, LLC.
The Company provides weight loss, weight management and healthy living products and programs through multiple channels of distribution, which include Take Shape For Life; its direct to consumer business unit through its Website and in-house call centers; Franchise Medifast Weight Control Centers, and a national network of physicians. The Company offers a range of weight loss, weight management and healthy products under the Medifast, OPTAVIA, Thrive by Medifast, Optimal Health by Take Shape For Life, Flavors of Home, and Essential 1 brands. The Company also offers a sports nutrition pilot product line, Dual Fuel. As of December 31, 2016, the Medifast meal replacement line included more than 65 options, including, but not limited to bars, bites, pretzels, puffs, cereal crunch, drinks, eggs, hearty choices, oatmeal, pancakes, pudding, soft serve, shakes, smoothies, soft bakes and soups. The Thrive by Medifast and Optimal Health by Take Shape For Life lines include a range of formulated bars, shakes and smoothies.
In the direct-to-consumer business unit (Medifast Direct), customers order Medifast product directly through the Company's Website or its in-house call center. This business is driven by a multi-media customer acquisition and retention strategy that includes television, digital advertising, direct mail, e-mail, public relations, word of mouth referrals, social media initiatives, and other means as deemed appropriate. The Medifast Direct division provides support through its social communities, in-house call center, and nutrition support team of registered dietitians. Take Shape For Life is the personal coaching division of Medifast. The Health Coach provides support and personal encouragement to help clients reach and sustain a healthy weight, and adopt habits for a lifetime of health. Within its Trilogy of Optimal Health, the Company offers individuals an opportunity to create sustainable health in all areas of their lives: building a healthy body, developing a healthy mind and generating healthy finances. In addition to the encouragement and support of a Health Coach, clients of Take Shape For Life are offered a bio-network of support, including product and program information on its Website, weekly support calls and access to its registered dietitians. Its Health Coaches provide coaching and support to their clients throughout the weight-loss and weight-maintenance process.
Franchise Medifast Weight Control Centers (MWCC) offer structured programs and a team of professionals to help customers achieve success at center locations. Its subsidiary, MFSI, offers the Medifast Weight Control Center franchise opportunity under a registered (where required) franchise disclosure document (FDD). MFSI has franchised centers located in Arizona, California, Louisiana, Minnesota, Maryland, Pennsylvania, Texas and Wisconsin. Medifast medical provider practices carry an inventory of wholesale products and resell them to patients while providing medical monitoring, testing and support to ensure healthy weight loss and weight management. The Company offers resources to assist the medical providers, their staff and their patients in achieving success with their Medifast program. These medical providers have access to its nutrition support team, marketing assets and training modules to help grow their program and enable patients to achieve their weight loss and associated health goals. Medifast's nutrition support team includes registered dietitians and a behavioral specialist who provide program support and advice through phone and e-mail. In addition to opening up the opportunity for Medifast medical providers to incorporate an e-commerce solution into their Medifast offering, they have access to online training, news and tips from Medifast and customizable marketing material to help them reach patients through its wholesale healthcare channel.
The Company competes with NutriSystem Inc., Herbalife Ltd., USANA Health Sciences and Weight Watchers International, Inc.
11445 Cronhill Dr
The company trades on NYSE exchange. The company headquarter is located in Maryland, MD. The company was established in the 1980.| Ticker | MED |
| Long Name | MEDIFAST INC |
| Short Name | MEDIFAST |