TechTarget, Inc., incorporated on September 14, 1999, is a provider of online content that helps buyers and sellers of corporate information technology (IT) products and services. The Company's offerings enable IT vendors to identify, reach and influence corporate IT decision makers researching specific IT purchases through customized marketing programs that include data analytics-driven intelligence solutions, demand generation and brand advertising. The Company operates a network of over 150 Websites, each of which focuses on a specific IT sector, such as storage, security or networking and for decision support information. The Company's content enables IT professionals to navigate the IT landscape where purchasing decisions can have financial and operational consequences. Based upon the logical clustering of users' respective job responsibilities and the marketing focus of the products that the Company's customers are advertising, the Company's marketing opportunities and audience extensions are addressed using approximately nine distinct media groups, including Application Architecture and Development; Channel; CIO/IT Strategy; Data Center and Virtualization Technologies; Business Applications and Analytics; Networking; Security; Storage, and TechnologyGuide.
Media Groups
The Company's online properties in security sector include SearchSecurity.com, SearchCloudSecurity.com, SearchFinancialSecurity.com and SearchMidMarketSecurity.com, which offers navigable and structured guides on IT vendor and technology solutions in sub-sectors, such as network security, intrusion defense, identity management and authentication, data and application security, security-as-a-service, cloud security and security information management software. The Company's online properties in networking sector include SearchNetworking.com, SearchEnterpriseWAN.com, SearchUnifiedCommunications.com, SearchSDN.com and SearchTelecom.com.
The Company's online properties in Storage sector include SearchStorage.com, SearchDataBackup.com, SearchSMBStorage.com, SearchDisasterRecovery.com, SearchVirtualStorage.com, SearchCloudStorage.com and SearchSolidStateStorage.com for solutions in sub-sectors, such as fiber channel storage area networks (SANs), solid state storage, virtualization Internet Protocol (IP) and Internet small computer systems interface (iSCSI) SANs, Network Attached Storage (NAS), backup hardware and software, and storage management software. Its online properties in data center and virtualization technologies sector provide targeted information on the IT vendors, technologies and solutions that serve sub-sectors. Its properties in data center and virtualization technologies sector include SearchDataCenter.com, covering disaster recovery, power and cooling, mainframe and UNIX servers, systems management, and server consolidation; SearchEnterpriseLinux.com, focused on Linux migration and infrastructures; Search400.com, covering mid-range computing, and SearchCloudComputing.com and SearchAWS.com, which cover private, public and hybrid cloud infrastructure. SearchServerVirtualization.com covers the decision points and alternatives for implementing server virtualization, while SearchVMware.com focuses on managing and building out virtual environments on the installed server virtualization platform. SearchConvergedIT.com covers converged and hyper-converged infrastructure solutions.
The Company covers servers, application and desktop solutions deployed in distributed computing environments. Its online properties include SearchWindowsServer.com, covering servers, storage, and systems management, and SearchDomino.com and SearchExchange.com, each targeted toward senior management for distributed computing environments. This network of sites provides resources and advice to IT professionals pursuing solutions related to such topics as Windows backup and storage, server consolidation, and upgrade planning. SearchEnterpriseDesktop.com and LabMice.net focus on the deployment and management of end user computing environments. SearchMobileComputing.com covers the IT management issues surrounding the increasing deployment of personal technologies, such as tablets and smartphones in the workplace. SearchConsumerization.com covers the IT management issues surrounding the deployment of personal technologies, such as tablets and smartphones in the workplace. Combined with its over two properties that focus on server virtualization, SearchVirtualDesktop.com and BrianMadden.com, each focusing on desktop virtualization, gives it a offering addressing the area of virtualization technologies. Its online offerings in this sector are supplemented by in-person regional seminars. Its BriForum conferences focus on desktop virtualization and related technologies.
The Company's CIO/IT Strategy media group provides content targeted at Chief Information Officers (CIOs) and senior IT executives. Its online properties in this sector include SearchCIO.com, which provides CIOs in enterprises with strategic information focused on critical purchasing decisions and SearchCompliance.com, which provides advice on IT-focused regulations and standards to IT and business executives and other senior IT managers. The CIO/IT Strategy media group also includes online resources and events targeted to IT decision makers in prominent vertical industries. SearchHealthIT.com provides strategic IT purchasing information and advice to senior IT and clinical professionals in hospitals, medical centers, university health centers and other care delivery organizations, as well as organizations in the life sciences sector. InternetofThingsAgenda.com covers the implications of the emergence of the Internet of Things upon information technology infrastructure and strategy.
The Company's business applications and analytics media group focuses on mission critical software, such as enterprise resource planning (ERP), databases and business intelligence, content management enterprise resource planning, and customer facing applications, such as customer relationship management (CRM) software for mid-sized and large companies. Its applications-focused properties in this sector include SearchCRM.com, SearchSalesforce.com, SearchOracle.com, SearchSAP.com, SearchFinancialApplications.com, SearchSQLServer and SearchManufacturingERP.com. These sites are online resources that provide this information to support mission critical business applications, such as CRM, sales force automation, databases and ERP software. Its sites BeyeNETWORK.com, SearchBusinessAnalytics.com, SearchDataManagement.com and SearchContentManagement.com cover the business intelligence, data management, content management, and collaboration disciplines associated with such initiatives.
The application architecture and development sector consists of a landscape of tools and languages that enable developers, architects and project managers to build, customize and integrate software for their businesses. Its application architecture and development online properties focus on development in enterprise environments, the underlying languages, such as .NET, Java and extensible markup language (XML), as well as related application development tools and integrated development environments (IDEs). Its online properties in this sector include TheServerSide.com, which hosts independent communities of developers and architects; Ajaxian.com, which serves Web developers of Internet applications, and SearchWinDevelopment.com, which serves Windows developers using the .Net platform. SearchSoftwareQuality.com offers content focused on application testing and quality assurance while SearchSOA.com and eBizQ.net serve Architects, Managers and Line of Business Executives who are interested in building out service oriented architectures, Business Process Management (BPM) and working with related technologies.
The Company's channel sites serves the information needs of channel professionals classified as resellers, value added resellers, solution providers, systems integrators, service providers, managed service providers, and consultants in the market. Its online properties in this sector include SearchITChannel.com and SearchCloudProvider.com. In addition to these Websites, TechTarget channel media is able to profile channel professionals accessing information on any Website within the TechTarget Network. As channel professionals resell, service and support hardware, software and services from vendors in a particular sector, the areas of focus tend to parallel those for the sub-sectors addressed by its -focused properties include for storage, backup, storage virtualization and network storage solutions, such as fiber channel SANs, NAS, IP SANs; for security, intrusion defense, compliance and identity management; for networking, wireless, network security and Voice over IP (VoIP), and for systems, consolidation, cloud, converged infrastructure and server virtualization. The Company operates a portfolio of Internet content sites that provide product reviews, price comparisons and user forums for technology products, such as laptops, desktops and smartphones. Its sites include NotebookReview.com, Brighthand.com (covering smartphones), TabletPCReview.com, PrinterComparison.com, DesktopReview.com, DigitalCameraReview.com and TechnologyGuide.com, which covers the personal technology segment as a whole.
Online Offerings
The Company's Online Offerings include IT Deal Alert Core Online and. Its IT Deal Alert is a suite of products and services for IT vendors that leverages the detailed purchase intent data that it collects about end-user IT organizations. Through scoring methodologies, it uses this data to help its customers identify and prioritize accounts whose content consumption around specific IT topics indicates that they are in-market for a particular product or service. It also uses the data directly to identify and further profile accounts' upcoming purchase plans. Its IT Deal Alert includes IT Deal Alert: Qualified Sales Opportunities, IT Deal Alert: Priority Engine, IT Deal Alert: Deal Data and IT Deal Alert: TechTarget Research. Qualified Sales Opportunities is a product that profiles specific in-progress purchase projects, including information on scope and purchase considerations. Priority Engine is a subscription service by its Activity Intelligence platform, which integrates with salesforce.com. The service delivers information to allow marketers and sales personnel to identify accounts researching new technology purchases, and to reach prospects within those organizations that are relevant to the purchase. IT Deal Alert: Deal Data is a customized solution for sales intelligence and data scientist functions within its customers that makes its Activity Intelligence data directly consumable by the customer's internal applications. TechTarget Research is a subscription product that sources information about purchase transactions from IT professionals making and have recently completed these purchases. The offering provides data on market trends, pricing dynamics and vendower win/loss and displacement trends. Its Core Online offerings enable its customers to reach and influence prospective buyers through content marketing programs designed to generate demand for their solutions, and through display advertising and other brand programs that influence consideration by prospective buyers.
The Company's suite of demand solutions offerings allows IT vendors to manage return on investment (ROI) by capturing qualified sales leads from the distribution and promotion of content to its audience of IT professionals. Its demand solutions campaigns offer the Activity Intelligence Dashboard, a technology platform that gives its customers' marketers and sales representatives a real-time view of their prospects, which includes insights on the research activities of technology buying teams, including at an account level. Demand solutions offerings may also include an additional service, TechTarget Re-Engage, which helps both technology marketers and their sales teams to identify active prospects, detect emerging projects, retarget interested buying teams and accelerate engagement with specific accounts. Its demand solutions offerings may also include the White Papers, Webcasts, Podcasts, Videocasts and Virtual Trade Shows, and Content Sponsorships.
White papers are technical documents created by IT vendors to describe business or technical problems, which are addressed by the vendors' products or services. In a program that includes demand solutions, it posts white papers on its relevant Websites and its users receive targeted promotions about these content assets. Prior to viewing white papers, its registered members and visitors supply their corporate contact information and agree to receive further information from the vendor. The corporate contact and other qualification information for these leads are supplied to the vendor in real time through its lead management software. Webcasts, podcasts, videocasts, virtual trade shows and similar content bring informational sessions directly to attendees' desktops and mobile devices. As is the case with white papers, its users supply their corporate contact and qualification information to the Webcast, podcast, videocast or virtual trade show sponsor when they view or download the content. Sponsorship includes access to the registrant information and visibility before, during and after the event. IT vendors, or groups of vendors, pay it to sponsor independent editorially created content vehicles on specific technology topics where the registrant information is then provided to all participating sponsors. In some cases, these vehicles are supported by multiple sponsors in a single segment, with the registrant information provided to all participating sponsors. Because these offerings are editorially driven, its customers get the benefit of association with independently created content, as well as access to sales leads that are researching the topic.
The Company's suite of brand solutions offerings provides IT vendors exposure to targeted audiences of IT professionals actively researching information related to their products and services. It leverages its Activity Intelligence product framework to allow for significant segmentation and targeting of audiences that are accessed through these programs. Components of brand programs may include On-Network Branding, Off-Network Branding and Microsites. On-Network Branding offerings enable its customers to influence prospective buyers through display advertising purchased on the Websites it operates. Programs may include specific sites, or audience segments across its sites. Its Off-Network offerings allow its customers to influence prospective buyers through display advertising when they are visiting other Websites on the Internet. It identifies audience segments that can be targeted based on their activity and demonstrated interests against its content and Websites, and offer an array of audience extension and retargeting solutions that leverage Activity Intelligence. It has a range of solutions that create stand-alone Websites for IT vendors, or embedded Websites that exist within the context of its existing Websites. It creates white papers, case studies, Webcasts or videos to its customers' specifications through its Custom Content team. These customized content assets are then promoted to its audience within a demand solutions program. The Company operates a select number of face-to-face events, the majority of which are free to IT professionals and are sponsored by IT vendors. Attendees are pre-screened based on event-specific criteria, such as sector-specific budget size, company size or job title. It offers over three types of events, including multi-day conferences, single-day seminars and custom events. Multi-day conferences provide independent content provided by its professionals to its attendees and allow vendors to purchase exhibit space and other sponsorship offerings that enable interaction with the attendees. It also holds single-day seminars on various topics in major cities.
The Company competes with United Business Media, QuinStreet, International Data Group, and CBS Interactive/ CNet.
275 Grove St
The company trades on NASDAQ exchange. The company headquarter is located in Massachusetts, MA. The company was established in the 1999.| Ticker | TTGT |
| Long Name | TechTarget, Inc. |
| Short Name | TechTarget |