Baozun Inc. is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment. The Company's segments include the brand e-commerce segment, which provides brand-e-commerce solutions to its brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment, and the Maikefeng segment that operates its retail online platform, Maikefeng, which operates as a mobile application and offers branded products at discounted prices. The Company's e-commerce capabilities encompass the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing and customer service. The Company's subsidiaries include Baozun Hong Kong Holding Limited, Shanghai Baozun E-Commerce Limited, Shanghai Bodao E-Commerce Limited, Shanghai Yingsai Advertisement Limited, Baozun Hongkong Limited, Shanghai Fengbo E-Commerce Limited and Baozun Hongkong Investment Limited.
The Company provides e-commerce technology, which can be customized to and integrated with its brand partners' existing operation back-end systems in a convenient manner. The Company's e-commerce IT platform supports a range of localized features, including payment and live chat, as well as mobile and new consumer touch points. The Company's IT services enable its brand partners to adapt to the local e-commerce market and service online shoppers in China. In addition to establishing the infrastructure for system integration, its Web designers help its brand partners design online stores that enhance their brand image and online presence. Its Web developers also incorporate features and functions familiar to Chinese consumers to facilitate conversion of site visitors into paying consumers. The Company also offers brand partners with the official brand, WeChat, store platform service.
The functions of the operations teams broadly fall into approximately two categories: merchandising and site content management. In merchandising each operations team has merchandising staff in charge of maintaining an appropriate level of inventory for online stores by procuring products to be sold on its brand partners' online stores and forecasting quantities to purchase based on expected demand. The Company manages sales orders through its order management system that integrates with its other technology platforms for online transactions. Its merchandising staff monitors store sales through periodic sales reports. In site content management the Company periodically update the content on stores operated by the Company in order to maintain the appeal of the stores.
The Company's digital marketing capabilities cover both official marketplace stores and official brand stores. The Company's digital marketing capabilities include media services, word-of-mouth marketing, creative content and consumer data. The Company is engaged in search engine optimization and marketing for its brand partners.
Customers can contact the Company through real-time online chat, phone calls or e-mails. Pre-sale questions relating to product details consists of the questions the Company receives from customers. The Company assigns its brand partners brand customer service teams having undergone full basic customer service training, initial and periodic examinations and targeted coaching sessions.
The Company adapt logistics model supported by its warehouse management system. The Company operates seven warehouses with an aggregate gross floor area of approximately 103,890 square meters in Guangzhou, Suzhou and Hong Kong. The Company's warehouses cater to various product categories. The Company provides value-added services to its brand partners, such as anti-counterfeit code protection and tailor-made packaging.
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The company trades on NASDAQ exchange. The company headquarter is located in China. The company was established in the 2007.| Ticker | BZUN |
| Long Name | Baozun Inc. |
| Short Name | Baozun |